12 Reasons behind your FAILED SEO Strategy.

If your SEO (Search Engine Optimisation) strategy is failing, don't blame the luck or any other uncontrollable factors.
These are 12 potential reasons why your SEO strategy is failing. Have a look and think it throughly.

1.  Outdated tactics
Google's algorithms are not always the same everyday. Google could change it anytime without warning and that might turn your website down from ranking as a top search result to not even ranking on the first page. Therefore, it is recommended to regularly check or test your strategy before it is at risk of being out of the game.

2. Poor-content website
Your website needs these 3 factors in order to get attention from potential visitors as well as Google's attention:

• High-quality content
• Good social media presence
• User engagement

If not, your website sucks.

3. No tracking tools used

Analytics and goal tracking tools can tell you what doesn't work with your website, what you have done wrong, how your performance is at the moment and so forth. Therefore, if you never use analytics or goal tracking tools with your website, it is no doubt why your website failed.

4. Too competitive industry
It depends on what kind of environment you're in. If it is the industry that has many popular brand names, it is surely difficult to rank on the first search result. However, you can consider using content marketing or social media marketing to assist you with this issue.

5. Too narrow keyword
If you focus on too narrow keyword, this will limit your potential audience pool.
Therefore, you should broaden your keyword a little bit more to increase the potential reach and the volume of traffic to your site.

6. Wrong target keyword
If you were your potential customers, what word would you put on a search engine?
You need to understand them and think like them in order to be able to target them. If you use the wrong target keyword, your site will never reach your potential customers, as the website being positioned at the wrong place.
Therefore, it is important to check the keywords if they have a search volume and relevant to your site before you start targeting it for your campaign.

7. Wrong links
You need to ensure that the link that you use is high-quality and natural-looking link.
If not, once again, FAILED.

8. Over-optimising your anchor text
The ideal is to use SEO keywords less than 50% of your anchor text as well as to use various keywords. This is to avoid your site and campaign from being accused as being manipulated by search engines.

9. Not understand target audience
This point links back to what I explained at number 6 'wrong target keyword.' You need to understand your target audiences in order to target them properly and effectively.

10. No social media used
One of the main Google's algorithms is 'social shares.' Therefore, if you don't use social media, you miss out a very big opportunity!

11. Take customers for granted.
Customers are actually your invaluable resources. They engage with your site and with your other potential customers. They spread word of mouth and could give a very good suggestion that you could use to improve your SEO strategy.
Therefore, Listen to them and act responsive.

12. Giving up too fast
You cannot expect to see the result instantly. Everything takes time to see the successful story.


To succeed with your SEO strategy, I would conclude from these 12 reasons that you need to understand your target customers and effectively target them by offering high-quality content and engagement on your site. While doing this, you need to regularly check and test your strategy and adjust it from time to time. Lastly, don't give up just because you cannot see the result in the timeframe that you expect.


Source: http://www.singlegrain.com/blog/12-reasons-your-seo-strategy-is-failing/