Social Media Bandwagon

Does your company really need social media?


Yesterday I went to a marketing event called 'LET'S GET DIGITAL,' which was arranged by MMSS. The event got a few speakers to come and give a presentation; however, this blog I am going to focus on 'Social Media Bandwagon,' an interesting point that Josh Strawczynski, the account director of Pixel Light, raised during his presentation.

Of course! we all know that social media is a trend and there are lots of advantages from doing social media, as we can see many examples from all the BIG brand names. However, it does not mean that you just go register for a twitter account, youtube channel or create a facebook fan page, then it is all done. (we, marketers, wish that it would be simple as that).

Before any brand decides to jump into any social media channels, there are few questions that the brand should ask themselves first:

• What their key performance indicators (KPI) are
• Why you need to do it
• How it fits to marketing mix
• How much the budget will be given to social media

By the word 'social media', if you don't know how to 'connect' with the customers, do not bother wasting your time and resources into this type of trend. There is no such thing like 'one size fits all' answer. Therefore, it is possible that social media is unnecessary for your company/industry (for example, photo frame industry << how could you connect yourself with customer online?)

One question that Josh asked and answered on that night was... Is social media important?

The answer:

• Small business  >>  RARELY
• Medium business >> MAYBE
• Large business >> PROBABLY

Therefore,

Don't do it because you think that it's free!

Don't do it because some other people do it! 

Don't do it if you don't know what the purpose is!

Because at the end you will get NOTHING from there.